Nov. 22, 2021

Podnutz Pro #377: Introducing the Channel Program

Podnutz Pro #377: Introducing the Channel Program

Matt Solomon and Kevin Lancaster join the show and introduce the Channel Program. Channel Program is a video-enabled collaborative platform designed to bring the entire channel community together.


Matt Solomon and Kevin Lancaster join the show and introduce the Channel Program. Channel Program is a video-enabled collaborative platform designed to bring the entire channel community together.  There are three current components, Channel Pitch, Channel Explorer and Channel Cash.

Website: https://channelprogram.com/

Channel Pitch is a live-stream and on-demand showcase combined into one cohesive digital springboard that promises exponential visibility to vendors and clear curation for Channel Partners. None of the fluff, all of the value.

Channel Explorer is the industry’s first, truly innovative video and social-first collaboration platform. We have achieved true innovation for online video sharing and a social media dynamic, thoughtfully tailored directory of the most effective players in the channel.

Channel Cash is an industry first, ridiculously easy to use Marketing Development Fund (MDF) program that is completely vendor independent. Channel Cash is simple and has no complicated hoops to jump through, no cumbersome application processes, ROI justifications, and ridiculous reporting. Just straight cash incentives and discounts to help the channel grow in a meaningful way.

======= Sponsors & Affilitates:

Presenting Sponsor – NetAlly: https://www.netally.com/

Live Video Sponsor – Computers Done Right: https://computersdoneright.com/

======= Show Information

Web Page: www.podnutzpro.com

Host: Marvin Bee (marvin@podnutz.com)

ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#

RSS: http://feeds.feedburner.com/podnutzpro

======= Support the Show

Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ

Patreon: https://www.patreon.com/podnutzpro

Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ

Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv

Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family

Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

======= Show Music

Ready and Go, AudioBlocks

ASCAP Account 40000754

Matt Solomon

Co-Founder, Channel Program

Matt Solomon has worked in sales & business development for 16+ years. He had the unique experience of working with a start-up company (ID Agent) and helped it grow from 0 to 2,000 partners in a two-year period through acquisition, then later to 4,000+ partners, making it one of the fastest-growing companies in decades within the channel. Matt has spoken at more than 150 industry events in six countries and received 40 awards in recognition.

Post-acquisition, he took on the role of Channel Chief for a multi-billion-dollar organization.

After 2.5 years, Matt started a consulting company, Channel Halo, working with vendors and MSPs on their go-to-market strategies. After having many of the same conversations, Matt and his former CEO Kevin Lancaster decided to team up again and launched Channel Program.

Channel Program is a platform designed to bring together the most innovative technologies in front of Channel Partners (MSPs, MSSPs, VARs, IT Services Providers) and give them a voice in how companies present, enter, and succeed in the channel.

Kevin Lancaster

Kevin Lancaster is a serial entrepreneur 2003, he co-founded a consulting firm called Winvale. Over the course of 15 years, they consulted with thousands of companies and eventually won a $35 million breach response contract with the US government.

Kevin went on to start ID Agent, where they focused on dark web monitoring and compromised credential alerting. Founded in 2015, the company took off quickly. ID Agent was named one of the fastest-growing cybersecurity companies in the IT channel and was acquired by Kaseya in 2019.

He would later go on to start a consulting company, The Venture Mentor working with high-growth companies looking to scale and raise funding. At this point, after hearing many of the same conversations, Kevin decided to team back up with his former VP of Business Development, Matt Solomon and launch Channel Program.

Channel Program is a platform designed to bring together the most innovative technologies in front of Channel Partners (MSPs, MSSPs, VARs, IT Services Providers) and give them a voice in how companies present, enter and succeed in the channel.