March 25, 2021

Podnutz Pro #332: No Marketing Marv Presents… Dave Scott

Guest: Dave Scott, Scott Digital Marketing
Be Clear, Not Clever. Dave and I discuss the mistake that a lot of companies make by not having a plan


Guest: Dave, Scott Digital Marketing

Be Clear, Not Clever. Dave and I discuss the mistake that a lot of companies make by not having a plan. Instead of trying to copy what others are doing, create your own Mission Statement, Tagline and Elevator Pitch. Have a “hub and spoke” process, where all of your marketing “spokes” point back to your hub. Your “hub” is your website where website optimization is much more important than SEO optimization.

======= Web Links in today’s show

Scott Digital Marketing (https://scottdigitalmarketing.com/)

Rebel’s Guide to Email Marketing (https://amzn.to/3cg3o6d): A no-nonsense plan to earning positive returns on email marketing!

Building a StoryBrand (https://amzn.to/31fOtCP): Clarify your message for customers will listen

The Entreprenuer Equation (https://amzn.to/31gjvdM): A definitive guide to help any would-be entrepreneur objectively assess whether or not to venture into business ownership.

Business Jesus and Sweet Tea Podcast #191 with Dave (https://lnns.co/K5LPWBuoUIb)

Florida Man arrested after pulling gun on cop that drove him home

5 Things to know about the Synnex – Tech Data Merger

Rick Astley – Never Gonna Give You Up (Video)

======= Show Information

Web Page: www.podnutzpro.com

Host: Marvin Bee (marvin@podnutz.com)

ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#

RSS: http://feeds.feedburner.com/podnutzpro

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======= Show Music

Whip Game, Artist C.J. Harris

ASCAP Account 400007549